There’s no doubt about it. Millennials love leggings.
The love affair is deeply rooted in the comfort and convenience leggings and other athleisure wear options offer but there is something more to it. It is based on how millennials act and behave and their overall views of the world.
This article will review the many reasons why millennials and leggings are a match made in heaven.
They Love Fitness
Research shows that millennials put an emphasis on fitness. Over 76% of millennials say they exercise at least once a week. This is in comparison to 70% of Gen X-ers and 64% of baby boomers who can say the same.
Leggings support a healthy lifestyle. They make you feel invigorated and they are easy to move in. The fact that they can be worn while running errands, during social occasions, and to the gym minimizes the need to change clothing during the day.
They are Homebodies
Millennials love to stay at home.
We’re not sure exactly where this stems from. It could be a choice between certainty and uncertainty.
For instance, a millennial may wonder, should I go out and deal with the possibility of having a bad time and spending too much money, or should I stay in for a predictable night of comfort?
Most millennials choose to stay in.
Other reasons to stay home include a means to make a statement of being in control of their anxiety. Others see it as a way to take a break from their otherwise busy lives.
And with social media becoming such a popular way to connect without leaving home, the need for personal contact is not as necessary.
Leggings are the perfect stay-at-home clothing. They are casual without being gross.
You can keep them on if you want to run out for a magazine, you can do some yoga in them and you can even take pictures to post to your social media account.
They Prefer Online Shopping
Millennials love to shop online. They love the convenience and, as homebodies, they would rather get things delivered than leave their home to shop.
Leggings are perfect for online shopping because they are made of stretchy materials that are more forgiving than most.
Therefore, millennials don’t have to worry that they won’t fit. They’ll be less likely to have to deal with returns because the items they ordered didn’t work out.
They Want Convenience
The millennial generation is obsessed with convenience. They want to be efficient with their time and they don’t want to waste it on tedious tasks.
When it comes to clothing, leggings are one of the most convenient things you can wear. They are easy to put on and take off, they go with just about everything and they can be worn for a variety of occasions.
And with all the cool styles, they are an easy choice when it comes to making a fashion statement.
Their Number One Rule of Fashion is ‘Be Comfortable and Look Good’
When it comes to fashion, millennials put an emphasis on comfort and style. And what could be more comfortable and stylish than a pair of leggings?
They are easy to wear and they allow for an unlimited range of motion. They have a fitted look that is neat and figure-flattering. There are a variety of colors, prints and styles to choose from so you can add interest to your outfits without sacrificing comfort.
They’re Gender Neutral
People are becoming more accepting when it comes to gender roles. As a result, companies that are known for providing traditionally masculine clothing are now showing male models in high heels and makeup.
Leggings are fast becoming a gender-neutral item of clothing. They can be worn by both men and women and they are stylish for both sexes. You can even wear them with your partner for a matching workout look.
Millennials have been called one of the most misunderstood generations. But when it comes to their choice to wear leggings, you can see why they are such popular items.
And more than appealing to millennials, they are great for any generation who loves to be active, look great and have fun. What are your reasons for loving leggings?